With around 650 participants from universities in Germany, Austria and Switzerland, the 50th Annual Conference of the Federal Association of University Communication in September 2019 in Cologne was the largest of its kind to date. The conference programme included more than 40 lectures, discussions and workshops and also offered plenty of opportunity for an informal exchange of ideas. For three days, the topics discussed included digitisation, political communication, university communication as an important pillar of transfer, data protection and crisis communication at universities. As in previous years, con gressa was responsible for programme planning and participant management, publications, sponsoring and logistics.